Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Vivo Side Plate White
This white fine china side plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large side plate great for bread rolls or for placing under Villeroy & Boch soup bowls, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Morphy Richards Accents Die Cast 4 Slice Toaster Stainless Steel
This smart toaster by Morphy Richards combines a retro look with contemporary features. Up to four slices can be toasted at any one time and variable browning control on each pair of slots lets you have your toast well done while your partner's is lightly toasted. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up and cooled without you realising. A removable crumb tray make

Daisy Chest of Drawers
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Chest of Drawers has four drawers on metal runners. All drawers are finished with a pretty daisy-detail handle. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly is required. It is your responsibility to e

Leapfrog Learn and Groove Animal Sounds Guitar
Little rockers can mash, strum and pluck away as they learn numbers, animal sounds and songs with the durable Leapfrog Learn and Groove Animal Sounds Guitar. Younger folk can play with it on the floor - listening to the songs, pressing buttons and improving their motor skills - while older toddlers can hold it like a proper instrument and spin the wheel or use the whammy bar to produce counting numbers and nursery rhymes. A switch turns the English phonics to Spanish, giving kids a head start on foreign la

H.M. Armed Forces Navy Royal Marines Commando Uniform
This detailed 3-piece uniform has been inspired by the fatigues worn by the Royal Marine Commandos and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of temperate camouflage shirt with the Royal Marine Commando flash and built-in patrol vest, trousers and green beret, this uniform set is suitable for children aged 5-8, sized between 110-128cm.

Samsung Pay As You Go G600 Vodafone
This is one seriously sleek and stylish pay-as-you-go phone. Slim without being flimsy, it has a smooth slide-open action and fits nicely in the hand. Offering up to 7 hours talk time and 380 hours on standby, the G600 has an excellent 5 megapixel camera. The screen is large at 2.2in (measured diagonally), with 16 million colours and 240 x 320 pixels. There are two useful camera modes - panorama mode is great for wide views such as landscapes, while macro mode takes sharp close-up shots. There's a built-

Hannah Montana Electric Guitar
Now your little rock star can have a real electric guitar all of her own. The Hannah Montana Electric Guitar, inspired by the Emmy nominated Disney television show, is a real 3/4 size beginner's guitar and perfect for aspiring musicians to learn on. Made from real wood and designed by acclaimed creators Washburn, the guitar is just the right size for a young learner to hold and play comfortably. The feminine design, created with young girls specifically in mind, encourages developing musicians to practise,

Bristan Quest Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Quest Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a quarter turn to operate.

Call of Duty 5 World At War Game for PS3 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Vodafone Pay As You Go 533PG
While the 533 is definitely one of Vodafone's more affordable pay-as-you-go mobiles, it's well built with a durable matt silver finish, solid sliding mechanism and clean, minimalist design. It sits comfortably in the hand and at 90g, it's light on the pocket in more ways than one. With talk time of up to 3 hours and 250 hours on standby and triband that gives you extensive network coverage, the 533 also features a 1.3 megapixel multishot camera with 4x digital zoom. The 2" screen uses its 176 x 220 resol

Rowlinson Wrenbury Metal Arch
Beautify your garden with this Rowlinson Wrenbury Metal Arch. Made from sturdy steel with an antique-looking gunmetal grey finish, this attractive arch has latticed sides to accommodate climbing plants. The Rowlinson Wrenbury Metal Arch is guaranteed for 1 year against manufacturing defects. Some assembly required; ground fixings included in package. This product is not available to customers in Northern Ireland.

Cello 19" HD Ready Digital TV/DVD Combo White C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This cool, white, HD-ready, 19-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent.

H.M. Armed Forces Metal Detector
Make a safe path for your troops by detecting any mines in their path with this H.M. Armed Forces Metal Detector. This child-sized metal detector is equally suitable for finding buried treasure and the handle adjusts so it can be used at different heights. Requires 1 x 9v battery, not included. Suitable for children aged 5+.

De'Longhi EC710 Pump-Driven Espresso Coffee Maker
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Pump-Driven Espresso Coffee Maker EC710 is an essential appliance for any coffee-lover's kitchen. The high performance pump system, the traditional way to make espresso, uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and easily from grounds or pods. The transparent water reservoir holds 1.3 litres of water and can be refilled at any time, and the self-priming system means the machine is always r

Mowbray Chocolate 2 Seater Sofa
The Mowbray Chocolate 2 Seater Sofa is a traditional, comfortable sofa with a contemporary look. This simple, plain sofa will look great in most design schemes and the fashionable dark brown upholstery can be accessorised with throws, cushions and other soft furnishings that will enhance the personality of the room. The sofa features sprung seats and reversible, dry cleanable cushions. All of the load bearing parts of Mowbray sofas are constructed using Scandinavian hardwood; for other, non load bearing pa

Fogarty Premier Down Pillow
Fogarty's Premier Goose Down Pillows contain fine clusters of down that promote moisture transfer so aiding a comfortable night's sleep. Pocket stitched to ensure the filling remains evenly distributed, this pillow holds its shape and is easy to look after and can be machine washed at 60ºC to eradicate dust mites.

Slendertone Flex for Men
Slendertone Flex for Men is a clinically proven system for strengthening and toning your abs, with studies showing an average 49% increase in abdominal strength and an average 72% increase in abdominal endurance. Studies also showed an average reduction in waist size of 1.4 inches over 8 weeks of use, making this a top notch Electronic Muscle Stimulation (EMS) system. This system takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered

Sharp Silver 26L Combination Microwave
This 900W combination microwave by Sharp features a rotary timer, 5 power levels and has 10 useful built in programmes to cook your food to perfection. The convection oven means you can brown the food, so it can be used for roasting too - and it also has a pizza function. The lining is made from stainless steel and its built in shelves allow more food to be cooked at once. With a family-sized 26L capacity, auto cook menus, express cook menus and express defrost functions, it is sure to be a welcome additi

Duracell Plus AAA Batteries Bulk Pack of 16
Suitable for all appliances requiring an AAA battery.

Bosch PSB 500RE Hammer Drill
This electric variable speed hammer drill has a powerful 500w motor, offers forward and reverse gears and spins at up to 3,000 rpm. The trigger switch has a 'lock-on', useful for prolonged drilling, the handle has comfortable soft grip mouldings and there's a detachable front auxiliary handle for precision drilling. It's got a keyed chuck for optimum grip on the drill bit, a useful depth stop and the tool comes in a compact carrying case.

Jamie Oliver Top Dad Mug
Show your appreciation for your Dad with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Top Dad" message is a constant reminder of your warmth and affection! Great for Fathers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Tu Plain Dye Single Sheet and Pillowcase Set Lilac
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Husky Budweiser Beer Chiller
Keep your drinks cold while freeing up more room in your fridge for food - enjoy ice cold Budweiser whenever you like. This funky, efficient Husky Budweiser Beer Chiller is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The silver design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compress

Square Planter with Trellis
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Square Planter with Lattice. Made from sutainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or herb gardens.

Hannah Montana Microphone Fleece Blanket
Perfect for any tweener who loves the hit TV show Hannah Montana, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 120x150cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Tu Fitted Sheet Plain Non-iron Pink
This convenient non-iron fitted sheet in pink is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Suffolk 6 Drawer Chest
The Suffolk furniture range is made from clean, fresh looking white painted rubber wood and MDF to evoke a French country style. The cottage inspired design is refreshingly airy and will match just about any bedroom decor. The Suffolk 6 Drawer Chest is a low unit with 3 rows of 2 drawers each, dark round knob handles and tapered shaker style legs. Perfect for storing clothing, its flat top will make a perfect spot for jewellery, grooming products and a free standing mirror. It will blend beautifully with ot

Belkin 17" Messenger Bag Jet/Cabernet
As well as protecting your 17" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, whilst having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, whilst the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Dunlop Competition Squash Ball
A great little performer for intermediate players, this squash ball is made from black rubber and is designed to take 10% longer than a professional ball to complete its bounce. That gives players a slightly tougher game without being overly challenging. It's used in worldwide squash competitions, which is a testament to its quality.

Oak Effect Filing Cabinet
This Oak Effect Filing Cabinet is an attractive filing cabinet for a home office or study. Made in a contemporary style from particle board with an oak effect finish, it's equipped with two file drawers for storage of important paperwork. The cabinet holds A4 hanging files (not included) so that you can keep all the bills, contracts and other documents you need, neatly stored away and organised. The unit is lockable and is equipped with castors for easy transport. The Oak Effect Filing Cabinet requires s