Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow

Autocare 3-in-1 Air Compressor
This useful little device will inflate car and bike tyres quickly, and simply plugs into a car cigarette lighter. Also useful for all sorts of inflatables, such as air-beds and footballs. A range of adaptors for a wide range of different uses is included. With an output pressure of 260 psi, you won't be waiting around forever either, and an integrated torch will shed light on the situation if you're inflating after dark. Also features a neat cable storage solution, so it's tidy when packed away. Also incor

Curver Deco Storage Box Pink
The Curver Deco Storage Box has a 25L capacity and is pretty, durable and functional. The colourful psychedelic design will complement most design schemes and brighten up a room - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Simplehuman Pedal Bin Black Plastic 40L
When you're buying a bin you need it to be as practical as possible - this design by Simplehuman has lots of great features. Its narrow shape slots into tight spaces while still being wide enough to avoid spillage when emptying dustpans and plates; integrated wheels are handy for heavy loads that need emptying outside; pedal operation for ease and hygiene and a slow close lid to prevent any noisy clattering! Made from smooth plastic this bin is lightweight and easy to clean. Its large capacity caters well

Garmin Nuvi 1240 Sat Nav
The Garmin Nuvi 1210 is a great little GPS device for navigating your way through traffic or on foot in the whole of Western Europe (UK and Ireland included). Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient route to a desired destina

Magnext Systems Deluxe
The Magnext System Deluxe is a fabulous building set in bright colours kids will just love! The bold red, grey, blue, orange and green pieces and magnetic balls are compatible with all other Magnext building sets. These building pieces sharpen young minds and encourage creativity and imagination building, not to mention maths, science and fine motor skills. With the endless array of shapes to build, the set provides hours of entertainment for inquiring young minds.

Kenilworth Regular Standard Back Sofa Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Breville Antony Worrall Thompson Intelligent Blender
Antony Worrall Thompson's Intelligent Blender for Breville is a mini-marvel. Get your five-a-day by making fruit smoothies, whip up smooth mayonnaise or blend chunky soups at the push of a button. Perfectly compact with a 600W motor, the Intelligent Blender will suit any kitchen. Its tough, plastic, 1.5L jug is marked in both metric and imperial units, while the lid includes an in-built measuring cup, removable for adding ingredients during the blending process. The base is solid with non-slip feet, safety

Philips Naturally Whiter Toothbrush
The white and lime Philips Naturally Whiter spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. Pressure control stops you damaging your teeth if you press too hard. You can even store two extra brush heads in the brush. Sold with a two year guarantee.

Fuji Finepix F200EXR 12-Megapixel 5x Zoom Digital Camera
This glossy black and silver compact camera has everything you need in a little camera: urban style and great image quality in a small package. A 12-megapixel, EXR sensor takes high resolution images even in dark conditions where other compact cameras struggle, while the great 5x zoom lens (28mm-140mm equivalent) allows you to shoot true wide angles and get very close to your subject without moving. A great zoom range, as well as the option for full manual control such as this on a compact camera means this

Creda Spa 300C 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Morphy Richards Intellisteam
The four separate compartments of the Morphy Richards Intellisteam can each be independently programmed, so you can steam four different food types, even they each require different cooking times. And if you're not there when it has finished cooking it will keep everything warm until you're ready to eat. Programming the Intellisteam is easy as most foods have pre-set times and when it gets dirty, just run the removable bits through the dishwasher. Guaranteed for 2 years.

Triton Etana Satin 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana Satin 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Oak Cabinet with Shelf
Manufactured from solid oak, this cabinet is an attractive and useful addition to any bathroom. With one mirrored door, the unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its single internal shelf, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place. Match it with the Oak 3 Tier Towel Stand, also available from Sainsbury's!

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Slendertone System Abs with Controller for Men
Slendertone System Abs with Controller for Men takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered system that sends small electrical pulses to your nerves, causing your muscles to contract and release. Slendertone System targets the nerves where they are most concentrated, and causes all your abdominal muscles to contract, not just those beneath the pads. Effective for a stress free yet effective strengthening programme. The Slen

Prestige Insignia Stainless Steel 5 Piece Cookware Set
This set includes a 14cm stainless steel milk pan for warming sauces and milk, while rice, vegetables, meat or pasta can be cooked in each of the three different sized stainless steel pans (16, 18 and 20cm) with lids. A 24cm skillet will cater for your frying and sautéing needs and its non-stick interior will make cleaning easy. Each pan has an aluminium base for fast, even heat distribution that eliminates hot spots and reduces the risk of burning. Close-fitting stainless steel lids are included for the

Belkin USB2.0 Extension Cable 3m
If your can't USB connector can't quite stretch, give it an extra 10ft (3m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

LG 32" HD Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1366 x 768, a contrast ratio of 30,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. In addition, there are different AV viewing modes for movies, games and sport, des

Lilbourne Large Sofa Bed Chocolate
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. It's got a sprung seat topped with foam cushions, which ensures long-lasting comfort and the removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from ou

BaByliss Curl and Press
Products from industry leaders BaByliss are the choice of professionals. For sleek and sexy curls, spirals and ringlets in the comfort of your own home, get the BaByliss Curl and Press. The ceramic coated tong generates an even heat transfer that's gentler on the hair for a healthy looking, long lasting, glossy finish. The curling tong heats up to its maximum temperature of 190°C in just 30 seconds, while fast heat recovery maintains a constantly high temperature during use. It's a breeze to use: just win

Orchid and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial orchid is a great alternative: authentic white and pink fabric petals with leaves at the base of the stalk sitting in a black ceramic vase. Hand finished, this artificial orchid requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Hoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner Green
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This ultra-modern handheld vacuum cleaner with sleek, fluid curves upholds this tradition and takes it to a new level of excellence in portability. The new NiMH rechargeable batteries allow for more efficient recharging, while Hoover's Unique Contour Nozzle actually adjusts to uneven surfaces to allow for amazing cleaning power from a small device such as this. A flip-out crevice

Dartington Small Crescent Clock
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This handmade crystal clock has a quartz movement, and the timepiece appears as if it is floating in midair. Perfect for a mantelpiece or a desk, this modern work of art is beautifully presented in a gift box.

Infantino Baby Beach Band
This 5-piece musical instruments set has all the right moves. The clam shakers, lobster maraca, starfish cymbal, fish tambourine and octopus drum play a groovy tropical tune. Suitable for ages 6 months and up.

Fogarty Orthopaedic Support Pillow
Fogarty's Orthopaedic Support Pillow is designed to offer extra support throughout the night. An internal foam core encourages correct posture and reduces potential compression of the spine while the hollow fibre gives further support to the neck and head. Machine washable and non-allergenic.

Tu 16 Piece Stainless Steel Cutlery Set
This 16 piece cutlery set for up to 4 people includes knives, forks, dessert spoons and teaspoons. Dishwasher safe and with a classic, shiny stainless steel design, it is the perfect set for every mealtime. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Velomann Bicycle Work Stand
If you find yourself doing a lot of maintenance on your bicycle, this large, sturdy stand is a must have. It stands at your height, allowing you to work on your bike without having to bend over for hours on end. Made of steel with a strong aluminium vice (rubber padded to protect your bike's frame), it will take the weight of your bike with ease and let you focus on the mechanics rather than your posture.

Jigroll 1000 plus Free Puzzle
A handy felt mat that provides a smooth clean surface on which to build your puzzle, this then doubles as a handy carry pack and storage to keep your completed pieces in place until you're ready for another go. Simply roll the felt mat and completed puzzle around a sturdy tube then secure with the fastenings provided to ensure your hard work isn't lost in transit! Perfect for taking your puzzle to Grandma's house or even just tidying away in the cupboard until the next attempt. Suitable for jigsaws up to

Terence Conran 16 Piece Dinnerware Set
This set comprises 4 dinner plates, 4 side plates, 4 cereal bowls and 4 mugs. The plates come with generous deep wells and the saucers have the depth needed to keep cups safely and securely in place and the [plates feature attractive level profiles. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design wit