Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Brabantia Waste Storage Built-in Black Bin 10L
This 10L built-in bin from Brabantia is designed to fit most kitchen and bathroom cabinets and features a sturdy removable plastic bucket making it easy to clean and change bin liners. It's made of corrosion-resistant materials, so is ideal for humid conditions, and is sold with a 10 year guarantee.

Disney Princess I Sparkle Curtains
It's fun to have your favourite characters from the telly or the cinema come alive in your very own bedroom. Brighten up any space with this vibrant 100% cotton, ready-made, 168cm x 137cm curtain set that will make every fan smile. Pack includes a pair of curtains with tie backs. Curtains are machine washable.

Creda Spa 300C 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Tu Purple Damask Duvet Set
Give your bedroom a splash of daring colour with this bright and beautiful bedset. The polycotton mix is comfortable the duvet cover has buttons to keep the duvet secure. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the super king size is 260cm x 220cm. The housewife pillowcase measures 7

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment

Tu Constellation Cushion Chocolate
The satin texture of this 43 x 43cm Tu Constellation cushion feels great against the skin and is deliciously cool. The embroidered designs and coloured panels give the cushion character and style. The bold, dramatic cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Prestige Country Kitchen 5 Piece Cookware Set Almond
With porcelain enamel exteriors, these almond coloured pans are easy to clean and appealing to the eye. The colour is versatile and would go with any kitchen colour scheme whilst the DuPont non-stick interior makes for easy cleaning and scratch free pans. The lids are close fitting which helps lock in flavours, moisture and nutrients and the clear lids enable you to keep an eye of your cooking without having to keep lifting the lid and letting the heat escape. The soft touch riveted handles look good but

Oral B Flexi Soft Brush Head 4 Pack
Give your teeth a deep clean with these four Oral B Precision Clean brush heads that remove plaque and clean deep between teeth and below the gum line. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

Kenwood Family Range Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Family Range Food Processor. It's a versatile, traditional, family sized food processor for preparing family-sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 2.1L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc, a stainless steel blade, juicer, spatula and twin geared whisk tool, plus maxi blend canopy (which lets you m

Nigella Lawson Classic Salt & Pepper Piglets
Season your food in style with these adorable salt and pepper piglets. They'll add an entertaining touch to your dinner table and are a great conversation piece. The set includes a handy tray and two open ceramic piglets waiting to be filled with ground salt and pepper. All the components are dishwasher-safe and carry a 1 year manufacturer's guarantee.

Ludlow Regular Sofa Mocha
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order

Gordon Ramsay Pudding/Mixing Bowl
This pudding/mixing bowl by Gordon Ramsay for Royal Doulton is as good looking as it is practical. Made from porcelain, it is scratch and heat resistant so you can mix and bake in it and it's attractive enough to serve at the table with its stylish white ribbed design. Freezer and microwave safe it is part of a modular range that stacks easily for safe storage.

Epson T0551 Black Ink Cartridge
The Epson T0551 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0551 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Sesame Street Elmo Live
This cute and cuddly Elmo character from Sesame Street can provide comfort and laughter to children. Just tickle or squeeze his soft nose, belly, foot or back to activate conversation, games, songs and movement - Elmo can stand, sit, wave and even cross his legs! Watch as his mouth opens and his head enthusiastically bobs while he chats. Requires 6 x AA batteries (not included). Suitable for children aged 18 months+.

Thomas Circles Curtains
It's fun to have your favourite characters from the telly or the cinema come alive in your very own bedroom. Brighten up any space with this vibrant 100% cotton, ready-made, 168cm x 137cm curtain set that will make every fan smile. Pack includes a pair of curtains with tie backs. Curtains are machine washable.

Tu Bamboo 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from stainless steel in an attractive bamboo design. This is an age-restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18. Hand-wash recommened.

Morphy Richards 4-Slice Cream Accents Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 4-Slice Accents Toaster comes in handsome cream to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop toasting at any time to check on your toast and then continue the cycle without restarting! In addition, variable slot width lets you toas

Apple iPod Nano 16GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Tu Hollowfibre 10.5 tog Duvet
Tu Hollowfibre Duvet is ideal for those with animal fibre allergies. At 10.5 tog this duvet will provide warmth and comfort in cooler temperatures. This duvet is machine washable and can be dried on a low heat in the tumble drier.

Tu 3 Tier Round Tube Glass Shelf
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Glass Shelf. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 frosted glass shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Some assembly is required.

Draper Hammer Drill 1100W Set
This 1100W hammer drill mixes ergonomic design with good functionality and a two speed gearbox, and an aluminium housing to keep weight down. More powerful than cordless versions, this draws power from the mains with a 3m cord. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your drilling is the same. Being a powerful drill, this one needs a chuck key to tighten bits into it (chuc

Panasonic SD-255WXC Breadmaker
Whatever bread whets your appetite, this Panasonic breadmaker has all you need to bake it fresh in your own kitchen. Measuring just 37x28x33cm, it's a pocket sized powerhouse with three loaf sizes, 11 programs and a 750g capacity. The timer delay allows you to prepare bread to be ready first thing in the morning or just in time for dinner, while a fast bake option comes in handy when time gets away from you. The crust control option lets you have absolute control over your loaf, and the inclusion of a reci

Tu 3 Tier Round Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Its castors make it easy to push around. Some assembly is required.

Canon Ixus 100IS 12.1 Megapixel Digital Camera Red
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. At just 18mm thick, it is exceptionally slim. This is a stylish, compact camera in basic black. Sporting a traditional square design, it comes with a modern, high resolution 12 megapixel sensor, a 3x optical zoom (33mm - 100mm equivalent) and optical image stabilisation to keep your images from blurring. Like all Canon's compact cameras, this one has a

Sainsbury's Basics Hand Mixer
A purpose-built hand mixer, perfect for mixing cake mix, batters, eggs and cream. It features 5 speed settings and removable beaters for easy cleaning.

Sainsbury's Extra Deep Small Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 3 shelves, 2 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in t

Sainsbury's Epson T044 4-Ink Cartridge Multipack
The Sainsbury's Epson T044 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

PURE Chronos II DAB Alarm Clock Radio
If you like to wake to your favourite radio station, you should definitely consider this product from Digital Audio Broadcast (DAB) experts, PURE. The product has been designed with functionality and the environment in mind, and looks great with its thoroughly modern, brushed aluminium facia. It works as a multi-function alarm clock with a sleep timer. A range of settings gives different wake-up times for weekends and weekdays, with different sounds for different alarms (DAB radio, FM Radio, or a simple to