With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Guitar Hero Metallica Solus for Wii by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Salter Mosaic Electronic Bathroom Scales
Check your weight with the Salter Mosaic Electronic Bathroom Scales. The funky design of stainless steel mosaic means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away, and the non-marking coating means no footprints. The LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet

Breville Café Series Die Cast 4 Slice Toaster
The Breville Café Series Die Cast 4 Slice Toaster is an elegantly space-age designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof die cast aluminium and stainless steel, this stylish device has variable width slots for varying slice thicknesses and a maximum power rating of 1100W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer and variable browning control for light or dark toast, while the crumpet setting toasts bagels, teacakes a

Russell Hobbs Black/Satin Digital Filter Coffee Maker
Designed to look good and make a mouth-watering cup of delicious coffee, this 12 cup filter maker has a programmable timer with auto on and safety auto off features. Brew strength control means coffee just as you like it - perfect when brewing five cups or less, or if you prefer your coffee to be slightly weaker or stronger than normal. A drip stop mechanism means you can serve while still brewing, and for convenience a water level indicator is located on the side of the machine for precise filling. A remov

Different By Design 24% Lead Crystal Wine Glasses 2 Pack
Ideal for any red wine and with an elegant stem, these 24% lead crystal glasses are ideal for more special occasions. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Lead crystal and hand cut, these glasses are dishwasher safe.

Sainsbury's Cycle Helmet Adult 54-58cm Silver
This cycle helmet comes with a full set of standard features, such as aerodynamic vents to keep your head cool and dry, a visor to assist with sunlight and airflow, and fully adjustable straps. The head size (54-58cm) is easy to adjust with the simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Belkin 2-N-1 USB 2.0 7-Port Hub
Add six more USB slots to your computer with this useful USB2.0 7-Port Hub. With a base to help you store whatever you need to keep close to hand and a rotating connector, you can direct the hub away from any additional slots on your computer, ensuring you still have access for all your other hardware.

Sainsbury's Gel Saddle Cover
A comfortable add-on to your regular saddle that spreads out your weight and rounds out edges, reducing chaffing and soreness. A flexible gel provides support where it's needed, and comfort where you want it. A nice low-friction lycra material insures this new comfort doesn't impede your pedalling. Discrete and black and suitable for any regular sized bike.

Verbatim DVD+R DL Jewel Cases Pack of 5
The Verbatim Pack of 5 DVD+R DL Jewel Cases contains double layer recordable DVD+R DL discs that offer up to 8.5 gigabytes of storage and use Verbatim's AZO" technology, assuring a higher quality, longer lasting write. They boast a superior archival life, as well as a high 8x write speed. The pack contains 5 DVD+R DLs, each with a standard sized jewel case. This product is only compatible with drives and recorders that support 8x DVD+R Double Layer technology. Limited lifetime warranty.

Jungle In My Pocket Tree House
Join in with the Jungle fun at the animals' favourite Tree House! Chill out in the Munch-Munch Café, or go for a spin in the spiral leaf roundabout ride. You will find Archie the Orangutan on look out duty on the Tree House roof - to get there, just take the lift and turn the flower handle to move the lift from floor to floor. With all the rotating bedrooms, which one will your animals sleep in tonight? Look at all the fruit the animals have collected from the trees and put in their trolley. The Jungle In

JVC Blue Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Ben 10 Alien Creation Chamber
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of the cartoon series Ben 10 will delight in creating weird and wonderful new alien species using the Ben 10 Alien Creation Chamber! Place 5 different alien parts inside, twist the dial create never before seen alien hybrids. The set includes 4 alien figures as well

EKS Mechanical Scales
Mechanical scales are an excellent choice as they don't require batteries. These scales are high capacity with a weight limit of 200kg. They've graduations of 2lbs and a large dial that is easy to read. The large platform makes for a comfortable weigh-in and as it's textured, the platform is slip resistant. 5 year warranty.

Tu Small Solid Oak Frame 4x6"
Treasure your memories and keep them on display in this Tu Small Solid Oak Frame. This small sized photo frame fits a 4 x 6 picture and is perfect for bedside, desk or mantelpiece, or it can be hung on the wall - all wall fixings are included.

Winnie the Pooh Trike with Parent Pole
Build up your child's confidence and independence with this Winnie the Pooh Trike. Start out using the detachable parent pole for security and safety, then remove it once your child feels ready to ride alone. The three-wheeler's bright and colourful design will delight young adventurers, and the rear honey pots provide handy storage space for toys or other baggage - plenty of room for extras! The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps. The bo

Addison Side Table
The Addison Side Table is an attractive and useful piece of furniture. It features two useful storage drawers and has straight, brass effect handles. Made of handsome solid pine and veneers, it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have meas

Compaq CQ5001UK Desktop PC
A desktop PC for the budget-minded consumer, this smart black desktop bundles together a range of useful technology. Great if you have a screen or are looking to buy a separate one for a stationary unit. this is an ideal home or office computer. The Intel Celeron E1400 is fast enough to run programs quickly, while the 2GB of memory will let you run most programs with ease, or watch downloaded content more smoothly. The 160GB hard drive is big enough for lots of programs, music files and videos, plus it's

George Foreman 6 Portion Grill with Removable Plates
Cook the healthier way with this stylish George Foreman grill, boasting a surface area equivalent in size to six chicken breasts. This machine boasts removable plates for easier cleaning, a variable temperature control and a 20 minute timer to ensure food cooked to perfection. The fat draining grooves carry the run-off fat into a separate tray while a floating hinge makes it easy to cook extra thick steaks or club sandwiches and it also doubles as a panini press. It has an elevated grill, which is perfect

Sainsbury's Stainless Steel Traditional Rapid Boil Cordless Kettle
This smart kettle from Sainsbury's has a rapid boil element, so you don't have ages to wait for that much needed cuppa. It has a brushed stainless steel finish that will look stylish on your work top even when not in use. Cordless for convenience, the 3000W traditional kettle has a hidden element and a removable, washable filter to cut down on limescale. With cool touch handle and lid, boil dry safety cut out and non slip feet, the Sainsbury's Stainless Steel Traditional Rapid Boil Kettle is a safe applian

Mr Men Mr Bump
Mr Bump is a clumsy fellow, he can't help but get himself into muddles. The more he bumps into things the more he speaks his funny phrases. So have fun throwing him around then cuddling up to his soft velvety material at night. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Ansty Footstool Plum
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Christy Elliot Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

York 2 In 1 Cycle Rower
If you want a complete cardiovascular workout that will provide both upper and lower body toning, then the York two-in-one cycle and rowing machine is the perfect piece of equipment. Get two great workouts and easily switch between them with eight levels of adjustable magnetic resistance ensuring you work your body as hard as you can. Measuring 109 x 31 x 32cm, this silver system has a smooth rowing and peddling action and features a hand pulse situated in the handle bars for heart rate monitoring. Its mul

Different by Design Hard Anodised 14cm Milk Pan
Hot cocoa time? The Sainsbury's Different By Design brand leads the pack with this aluminium milk pan. The pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the metal more resistant to

Blast Kids' 3/4 Size 5 Piece Drum Kit
The Blast Kids' 3/4 Size 5 Piece Drum Kit is a great way for beginners to learn the basics of creating rhythm. The drums feature real wooden shells and quality hardware and the set includes everything a young drummer needs to get started.

Maxell Crystal Budz Headphones Orient Blue
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut Orient Blue Swarovski crystals that dazzle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Tu Medium Depth Baking Tray Depth Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. A great multi-purpose size, it's sure to be used often in the oven. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

JVC Silver Active Headphones
JVC Active headphones are perfect for sporty types. They're built to withstand the pummelling headphones take during physical exercise and their flexible rubber earpieces are designed to stay in place however active you are. JVC Actives are splash proof and comfortable, and the soft rubber ear hook will hold them firmly in place during vigorous exercise. The sporty design will match your portable MP3 player and the earphones are equipped with a gold plated jack for awesome signal quality and powerful bass.

Sainsbury's Phone Pouch Black
Protect your mobile handset with this universal case with secure magnetic fastener. While it isn't waterproof, it will help keep your mobile clean while you're on the move.

Zap Faux Leather Beanbag Chocolate
Zap has created this stylish, chocolate coloured beanbag for comfortable lounging. Its faux leather exterior can be wiped with a damp cloth making it easy to keep clean. Filled with flame retardant polystyrene beads for comfort and safety. Not suitable for children under 3.