Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Lilbourne Chair Madras Leather ChocolateMorphy Richards 3.5L Stainless Steel Slow CookerMitre Rapid PumpSt Tropez CanopySprig Discover RigKenilworth Regular Standard Back Sofa SandSony DJ HeadphonesDifferent by Design Mattress ProtectorAqua Beads Flower Studio CompactDifferent by Design Egyptian Cotton PillowLe Creuset 22cm Cast Iron Round Casserole Dish VolcanicTomTom One IQ Routes Edition UK and IrelandDanica Hemstitch Ivory TableclothDraper SDS Hammer Drill 900W SetSainsbury's Pocket Sprung Memory MattressApple USB Power AdapterMasterplug Basic Extension Lead 8mAmefa Monogram Harley Stainless Steel 44 Piece Cutlery SetLe Creuset 26cm Cast Iron Grillit AlmondSummer Fruits Mugs 4 PackAutumn Fruits Mugs 4 PackJamie Oliver White Sidekick Plate 2 packTu Chopping Boards 2 PackBosch TDA7635GB Premier Protect Steam IronKenilworth Regular Standard Back Sofa PlumVeet Touchably Smooth Mains EpilatorYork T201 TreadmillSainsbury's Safety GogglesSylvanian Families Garden Barbeque SetLEGO City Fire Truck
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Ross SCART Lead
SCART connects almost all DVD, VCR and Digital players to your television and this SCART lead from Ross does the job if you need a spare or replacement cable.

Sainsbury's Shaggy Chenille Bath Mat Black
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Apple iPod Nano 16GB Pink
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Sony DCR-HC51E SD MiniDV Camcorder 40x Zoom Silver
This traditional MiniDV camcorder lets you use the popular miniDV tapes that are widely available and trusted for their quality the world over. Together with super image stabilisation and a 40x zoom lens, this camera offers a great way to record your memories. Special Sony technology lets the battery last much longer than most cameras (up to 14 hours), while the 2.5in LCD lets you view images with good colour and clarity. Comes with a one year guarantee.

Carmen Girls Dryer Pack
Carmen has built up a reputation over the past 35 years as a trusted brand in the hair and personal care market. The Carmen Girls Dryer Pack is a perfect first hair dryer for young ladies, and in funky hot pink, it's a gorgeous accessory too. The 2000W dryer has a lightweight, compact design for better styling control and comfort. It's perfect for travelling and comes with a fab pink handbag and mobile phone charm for extra pizzazz. It's got two heat and speed settings for rough or precision blow drying an

Morphy Richards Latitude Jug Kettle Titanium
This modern looking jug kettle has a coated stainless steel body and chrome trim for a sleek finish. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users, while a rapid boil element means you never have to wait long for your cuppa! Quiet boil technology means the noise of the kettle won't cause unwelcome interference, although an optional whistle feature can be selected to let you know when your water has boiled. Blue illumination in the wat

Ewbank Cascade Carpet and Upholstery Cleaner
The Ewbank Cascade Carpet and Upholstery Cleaner is portable, lightweight and easy to use. It's very effective for cleaning carpets, because the trigger release applies carpet shampoo evenly and directly to the carpet. It's easy to use, and the quickly retractable handle makes for easy, compact storage. The Cascade has a 2.5L capacity tank calibrated with measurements and comes with a 500ml bottle of carpet shampoo for your convenience. It's manually operated, making it silent, economical and environmenta

Samsung LE19B450 19" HD Ready Digital LCD TV Black
A great little, 19in HD Ready LCD TV from Samsung. Perfect for smaller, more intimate rooms such as kitchens or offices, this LCD has a range of Samsung technologies designed for better, effortless viewing. The LCD has an HDMI port, so you can play High Definition content with great resolution. Hidden, down-facing speakers produce good sound with great clarity and impressive bass notes without spoiling the clean lines of the TV. You can connect via SCART as well if you use an older DVD player. It has a bu

Epson T080 Magenta Ink Cartridge
The Epson T080 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Sainsbury's Towel Raspberry
Sainsbury's have created this range of soft 100% cotton towels not only to dry your body and hair but to feel soft and comfortable against the skin. At 500g per square metre, the ringspun cotton and twisted loops also ensure great durability and absorbency with an added distinctive panel header bar that adds to the neat finish. Suitable for both the washing machine and tumble dryer.

Belkin Screen Overlays for iPod Nano 4th Generation Pack of 3
Protect your iPod from scratches, scuffs and minor cosmetic damage with a Belkin iPod Screen Overlay. This practical protector attaches easily to any 4th generation iPod Nano. The pack includes 3 Belkin iPod Nano Screen Overlays, dry and wet cleaning wipes and a smoothing card. The Belkin iPod Screen Overlays carry a lifetime manufacturer's guarantee.

Mastrad Black Cheese Mill
Grate cheese or chocolate with ease in this turning cheese mill from Mastrad. It has 3 different sized graters conveniently stored in the lid; simply attach your chosen grater to the bottom, pop your cheese into the holder, put the lid on the main black part of the body and you're ready. Take off the bottom safety lid and start to grind the cheese by turning the grater into itself. Suitable for use with either hand and in a stylish black and silver colour, you'll get perfect grated cheese every time. Simp

Jamie Oliver White Little Tinker Bowl 2 pack
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. These classic and durable bowls will look beautiful on any table and serve you well for years to come.

BaByliss Travel Dryer
Products from industry leaders BaByliss are the choice of professionals. A powerful yet compact hairdryer, the BaByliss Travel Dryer is the perfect dryer for globetrotting travellers. It has 2 speed/heat settings, allowing you to use it at just the right temperature for your hair type, and folds up conveniently for space saving storage and packing. The dryer's 2000W motor delivers even heat to dry your hair quickly and efficiently. The universal voltage makes it ideal for international travel, while the r

BSA Atlanta 24" Rigid Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Atlanta mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Ewbank Rechargeable Floor Sweeper
The Ewbank Power Rechargeable Floor Sweeper is portable, light and easy to use and can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 20 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Tu Faux Leather Tablemat and Coaster Chocolate 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.

Bristan Sonique Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Sonique Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.4 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a simple quarter turn to operate. Bristan Sonique Bath Taps carry a 5 year guarantee and work well with most designs

Minky Easy Loader Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single move and secures itself in position automatically with a safe, simple locking system that's equally simple to unlock when the laundry is dry. It has plenty of hanging space and is equipped with a large top shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for ea

Bob the Builder Quad Skates
Kids, join Bob the Builder on these fabulous Quad Skates and get mobile! Perfect for active youngsters, these colourful four-wheeled skates are decorated with the character Bob the Builder from the hit children's TV programme. The easily adjustable skates fit children's shoe sizes 8-13 and have 3 safety functions including front wheels locked, forwards only and free wheel, and come equipped with quick release fastening straps. Suitable for age 3+.

Premium 18" Trolley Case Croc
Stepping near crocodiles might not be the most advisable option while on holiday, but this is one croc you can fill up in the knowledge that you're likely to get something out of it again! This croc effect PVC trolley case has a retractable handle and wheels for easy moving and twin grip handles if you fancy something more physically challenging. With a fully lined interior, the case holds 31L and weighs 3kg.

Sainsbury's Fair Trade Towel Cream
Sainsbury's is committed to supporting a sustainable cotton industry, and by using 100% Fair Trade cotton in this towel range it is supporting small-scale cotton farmers by paying them a fair and equal price. A weight of 500g per square metre makes these towels hard wearing enough for everyday use, but the ringspun cotton and long loop ensure they're soft and warm with excellent absorbent qualities. Suitable for both the washing machine and tumble dryer.

Oral B Professional Care 2000 Toothbrush
The Oral-B Professional Care 2000 removes twice as much plaque as an ordinary tooth brush. It has two operating modes for sensitive and thorough cleaning, and a visible pressure sensor that lights up if you are brushing too hard. It features a new ergonomic handle and modular charger and includes a sensitive brush head. It comes with a 30 day satisfaction money back guarantee and a 2 year manufacturer's guarantee. A 14 day charge life means it's the perfect travelling companion.

Catherine Lansfield 300 Thread Count Pillowcase Cream Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The soft, creamy linen of the Catherine Lansfield range is ideal to give any bedroom a sense of cosy warmth. Machine wash at 40°C.

Mega Bloks Struxx Basixx 40
The Struxx Basixx 40 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 408 parts and 40 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content.

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

D and T Brushed Steel 2 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This two-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Prolux Small Oval Shower Screen
The Prolux Small Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 140 x 80cm, it is the perfect size for a standard b

Braun 790 Foil Shaver
Braun's 790 Foil Shaver offers a wide array of features designed to give you the closest shave possible, with comfort and ease. The dual foil system is designed with slimmer foils to shave in hard to reach places, while the foils themselves have a unique, non-uniform structure which helps to shave every hair, no matter what direction it is lying. An integrated trimmer works to cut longer hairs if you need. The whole shaver head is flexible, following the contours of your face, making sure you don't miss a

HP364 Yellow Ink Cartridge
The HP 364 Yellow Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.