Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsbury's 4.8V Cordless Screwdriver Set
This affordable kit takes the sweat out of loosening and tightening screws, and nuts and bolts. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. A safety-lock stops the screwdriver from switching on when not desired. The screwdriver set has a large assortment of useful attachments, from regular flat and Phillips (s

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Black
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is styled in black and silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a

Russell Hobbs Mini Chopper
If you have only a small amount of food to blend, simply want to chop a handful of fresh herbs or puree a single portion of baby food then the Russell Hobbs Mini Chopper is the perfect utensil. With a 0.2L capacity and stainless steel blades it will process your food quickly with its 160W motor. It has one speed setting, non-slip feet and the removable parts are dishwasher safe.

Belkin Leather Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Sleeve for iPod Nano. This sexy black leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Sleeve for iPod Nano is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Morphy Richards Filtermaster III Cordless Kettle Graphite
A plastic jug kettle in graphite grey with a rapid boil concealed element so you don't have to wait long for your much needed cup of tea! Quiet boil technology is complimented by an optional whistle that will let you know when your water has boiled. Blue illumination in the water gauge gives it a modern edge and means you can see at a glance if you have enough water for your cuppa. The cordless base has 360 degree rotation to ensure this kettle is comfortable to use whether you are left or right handed. Ea

In-Bag Air Freshener
Freshen your house as you vacuum with these clever bag inserts for your vacuum cleaner. Simply slip them inside a new bag before fitting it to your vacuum, and as the air circulates, the air is deodourised and freshened. Never again will you have that strange dusty smell after your weekly vacuum.

Morphy Richards Accents Die Cast 4 Slice Toaster Black
This smart toaster by Morphy Richards combines a retro look with contemporary features. Up to four slices can be toasted at any one time, while variable browning control on each slot lets you have your toast well done while you do your partner's to a light golden. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up and cooled without you realising. A removable crumb tray ma

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Sainsbury's Towel Sage Green
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Tu Faux Leather Tablemat and Coaster Chocolate 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.

Vidal Sassoon Palm Clipper
The Vidal Sassoon Palm Clipper is a professional hair cutter in the palm of your hand. It's so simple to use - just strap the clipper sphere to your palm and move your hand over your head as though stroking it and let the clipper do the rest! The ceramic 45mm wide clipping blades are 400% stronger than steel and corrosion free, and they adjust in a 360 degree rotation for 4 different cutting positions. The clipper has a turbo button for boost when you need it, and the sphere is rubberised for comfort and co

Willow Tree Promise
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Promise' is an embrace between a man and a woman. This attractive ornament is made of hand-finished resin.

Electrolux Cyclone Power Cylinder Vacuum Cleaner 1900W
This Electrolux Cyclone Power Cylinder Vacuum Cleaner has built in cyclone technology that separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clean that is a real bonus for allergy sufferers. Variable power control and an onboard caddy with a comb and crevice brush for specific cleaning requirements complement the floor nozzle and extension hose. It's ideal for small to medium sized rooms. Wheels, a carry handle and foo

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190

Lilbourne Large Sofa Bed Fabric New Floral Cream
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Panasonic 1800W Bagged Cylinder Vacuum Cleaner
With an eye-catching red finish, the Panasonic 1800W Cylinder Vacuum Cleaner looks as good as it performs. There's built-in cable storage, a comfortable carry handle, auto cable rewind, soft wheels than won't scratch timber floors, a surface selector, variable suction, telescopic tube, washable filter and allergy filtration and on board storage for the crevice and dusting tool. What's more, it's approved by the British Allergy Foundation.

Remington Straight in a Stroke Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Straight in a Stroke Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 30 seconds. The ceramic tourmaline Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure

Sainsbury's Safety Goggles
Did you know that DIY leads to over 20,000 eye accidents every year according to the Eyecare Trust? That's one every 25 minutes, and many of these can lead to the loss of an eye or permanent blindness, usually owing to flying chips of wood or metal. Fortunately, most of these injuries can be avoided by wearing proper eye protection. Sainsbury's Safety Goggles are ideal for a range of household or work activities in which eye protection is necessary. Wear them while chiselling, hammering, drilling into mas

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

LEGO City Police Helicopter
LEGO City is a busy metropolis, but it's also loads of fun! Patrol and protect LEGO City from the air by hovering over traffic jams, airlifting accident victims to safety, hunting for fleeing criminals and watching for trouble in the LEGO City Police Helicopter with copter rotors that really spin and can bend and fold for easy storage! The 94 piece set includes a pilot mini figure, 2 sticker sheets, a spotlight on the bottom of the helicopter, tail rotor, police weapons and compartments on both sides for st

Circle of Love Couple in Heart
This white porcelain ornament of a man and woman locked in an embrace forms part of the Circle of Love range. Simple and tapered, their arms link overhead to form a heart shape, making this an ideal wedding present or gift for a loved one.

Sainsbury's Fair Trade Towel Cream
Sainsbury's is committed to supporting a sustainable cotton industry, and by using 100% Fair Trade cotton in this towel range it is supporting small-scale cotton farmers by paying them a fair and equal price. A weight of 500g per square metre makes these towels hard wearing enough for everyday use, but the ringspun cotton and long loop ensure they're soft and warm with excellent absorbent qualities. Suitable for both the washing machine and tumble dryer.

Little Hands Music Band
It may not quite be rock n roll, but they'll be fun had by all with the Little Hands Music Band. Including a Mini Sea Sound Drum, Xylophone, Rattle Roller and Rainbospinner, Glastonbury may not be on the cards yet, but here's one way to get them on their way! Suitable for children aged 12 months and over.

Zap Cotton Drill Beanbag Pink
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.

Cluedo: Harry Potter Edition
A dark spell has been cast at Hogwarts and it's up to you to find out what happened! Based on the classic whodunit game Cluedo, Cluedo: Harry Potter Edition is a mystery game in which you are the sleuth, moving about the board and gathering clues to identify the miscreant! Certain to appeal to fans of the phenomenal Harry Potter books and movies, it's the perfect gift for kids. One of the students has disappeared from Hogwarts, and players must determine the circumstances. Playing as Harry, Ron, Hermione,

Samsung LE40B530 40" Full HD Digital LCD Black
A brilliantly crisp, large 40in, full HD television which offers a perfect solution to your home entertainment needs. The amazing picture seen on this full HD 1080p TV will amaze you with its realism and detail. The large screen fits remarkably well in medium sized rooms, and with its full HD resolution (1080p), it offers heightened realism and cinema-like quality to your viewing experience. Samsung's Wide Colour Enhancer uses clever processing to create realistic colours and a wider range of brightness to

Rowlinson Rustic Seat
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Rustic Seat. This seat is the perfect setting for relaxing or simply somewhere quiet for a read or enjoying the fresh air. The compact design gives the structure a cosy, welcoming feel and the rustic timber provides plenty of opportunities for climbing plants. Made from sustainably sourced timber this attractive seat is pressure treated for longevity and hardiness and will fit perfectly into any landscaping design. Some self assem

Wooden Frame and Rattan 2 Drawer Unit Natural
A 2 drawer unit made from attractive natural-coloured rattan. Small enough to sit discreetly under a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Thermos Pump Pot
The Pump Pot is perfect for serving teas and coffees at special business functions or on social occasions. With its extended nozzle and 360º revolving base, it allows for easy dispensing, and its superior vacuum insulation will keep drinks hot for 12 hours and cold for 24 hours. Stainless steel body features convenient carry handle. It's got an easy to fill wide opening as well as pump action for ease of use. Cover lock release keeps liquid secure. Great for keeping things hot or cold, Thermos is a name y

Fisher Price Combo Scooter
This fantastic Fisher Price scooter is cleverly adapted to grow with your child. For extra stability, use the third wheel as you child learns to use it and gains confidence and balance, then progress to just two wheels by inverting the two back wheels to create one large wheel - simple! The handlebar height is adjustable to suit children of different heights and the large front wheel with rubber tread offers extra stability. Suitable for age 3+.