Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Draper 3.6v Cordless Palm Screwdriver Kit
This ergonomic, palm-fitting electric screwdriver allows you to get more torque on a screw without it slipping in your hands. It also has a soft grip handle so it should stay comfortable no matter for how long you're building flat-pack furniture. Featuring reversible rotation, and 12 different torque settings for different materials, this is a versatile, portable screwdriver. Comes bundled with a range of useful accessories, such as 1/4inch insert bits, and adapters, and useful carry case. Comes with a 1

Traditional Rattan Linen Bin Honey
A traditional looking linen bin in a stained honey colour rattan with a removable lid and draw string cotton liner to keep the contents protected and ventilated. Rattan is light and durable making this bin robust but still easy to carry should you need to move it. The liner is machine washable making it ideal for storing clean linen or dirty laundry.

Infantino Picnic Play Tummy Time Mat
The Infantino Picnic Play Tummy Time Play Mat has a detachable prop-up pillow, removable plush toys and a water pat-mat, all surrounded with fuzzy "grass". The soft watermelon prop-up pillow encourages baby to push up to help develop arm and neck strength, and the water pouch and removable toys help keep baby entertained. Suitable from birth.

Triton Etana 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with multiple positions works like a charm, so you

5' Air Hockey
The Plum Air Hockey Table is ideal for a mid-sized games room or converted garage. At 5 foot (152cm) it is large enough for a many fun game of air hockey. The table top is made of MDF with printed graphics. It comes with 2 mallets, 2 pucks and 2 manual scorers. The pucks glide easily on a cushion of air that is blown upwards through tiny holes in the playing surface. The table is mains powered. Suitable for anyone aged 6 years and up, the Plum Air Hockey Table carries a 12 month manufacturer's guarantee.

Tu Applique Floral Duvet Set Gold
This duvet cover and pillowcase come in cream with gold and floral detailing in faux silk. The combination of fabrics gives this set a luxurious feel that will enhance any bedroom giving it a feminine and quality feel. Flowers are appliqued and joined by trails of white embroidery. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Sainsbury's Manual 17l Microwave Oven Stainless Steel and Black
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished stainless steel with black trim, this appliance will fit

D and T Brushed Brass Double Gang 13A Socket
Bring a subtle, stylish touch to your home's electrical fittings with this brushed brass double wall socket with on/off switch, which is manufactured to the highest quality and safety standards.

Baby Annabell Pram
The super-realistic Baby Annabell loves to be taken for a walk in this comfortable, traditional style pram with bi-directional canopy. Suitable for ages 3+.

Meccano Build & Play Fire Truck
The Meccano Build & Play Fire Truck set gives kids a range of options to play with. Designed for young children, the 184 large, flexible, cheerfully coloured sections can be put together to make a total of six different models - including dune buggy and construction vehicles (assembly instructions included). Aspiring young fire-fighters will love this one! Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has bee

Belkin 17" Notebook Sleeve Neoprene Choc/Tourmaline
If you need a sleeve to keep your 17" laptop safe from bumps and bruises on the move, this 360-degree foam padded Neoprene sleeve helps cushion your laptop from a fall. You can use the sleeve in conjunction with a bag, or just carry the laptop in the sleeve on its own.

Ready Steady Cook Bistro 5 Piece Cookware Set
The Ready Steady Cook Bistro 5 Piece Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted in stainless steel with aluminium encased bases for even heat distribution, the set consists of a 16cm, an 18cm and a 20cm saucepan (all with glass lids and cool-touch, silicone coated, riveted handles), a 14cm milk pan and a 24cm frying pan. The set is dishwasher safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The sauce

Yamaha Acoustic Guitar Basic Kit
Get to grips with the classical guitar with the Yamaha Acoustic Guitar Basic Outfit. This beginner's guitar kit contains everything you'll need to get started on the road to folk stardom. The natural wood finish F310 steel string guitar, designed and manufactured by renowned instrument makers Yamaha, is made from quality wood with a spruce and mahogany body and rosewood fingerboard. But the virtuoso instrument is just the centrepiece to this complete guitarist's set, which also includes plectrums, a YT100 e

Lilbourne Large Sofa Bed Fabric New Floral Cream
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Mitre Alto Size 5 Football
A size 5 football with white, red and black design. Created with recreational quality and play on grass in mind, this is a great basic football for occasional use and friendly games.

Belkin 2m 4 Socket Surgemaster Surge Protector
Protect your important electrical equipment from power surges with this Belkin surge protector adaptor, with room for 4 standard three-prong plugs. With up to £25,000 of electrical insurance included, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected.

Panasonic 42" Full HD 1080p Digital Plasma TV TX-P42S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no afterimages in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability m

Faux Suede Office Chair
Given how much time we spend at our desks these days, it's important to choose a good office chair, as an unsuitable one can lead to back difficulties. This Faux Suede Chair offers functionality, flexibility and comfort - the soft fabric covers the cushion seat to cradle your weight and contour to your body. C-shaped plastic arms provide support for your elbows and forearms while a 360°-rotation means you can quickly spin round to the photocopier or for a chat without twisting your spine. Wheels make for

Sainsbury's Tufted Bath Mat Cream
Pure cotton, this 80cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching pedestal mat available. Machine washable at 40ºC.

Transformers 2 Bumblebee Helmet
The Transformers movie franchise is a huge favourite with kids everywhere, and the toys have proved every bit as popular. The Bumblebee Helmet, from the second instalment, TRANSFORMERS 2: REVENGE OF THE FALLEN", will delight fans of the Autobots and Decepticons. The fallen Optimus Prime is now seeking revenge on Megatron and his Decepticon villains for their attempts at world domination. Young Sam Witwicky is the bad guys' target, but Mikaela Banes and the humanity-friendly Autobots have other ideas... Kid

Sylvanian Families Family Car
The Sylvanian Families Car is a saloon model designed to accommodate two adults, two children and two babies. The figures are not included, but the car comes with by two removable baby car seats and picnic hamper. Suitable for ages four and up.

Puppy In My Pocket Puppy Nursery
Welcome to Puppy Nursery, a place for mums to play with and care for their babies. Help Puppy Mums give their babies a bath, let them play on the seesaw and then tuck them into their basket for bedtime. The Puppy Nursery folds up into a handy carrycase for travelling. The Puppy In My Pocket Puppy Nursery set contains 1 carrycase Puppy Nursery playset, 1 Mum and 3 baby figures, basket, see-saw and feeding accessories. Suitable for ages 4+.

Le Creuset 22cm Cast Iron Round Casserole Dish Graded Blue
This 22cm, 3.3L casserole dish in a graded blue finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookwa

Sprig Adventure Guide Violet Rio
Adventure guide Violet Rio wants to take her friends on a tour of the Amazon Rainforest and kids can come along! The Violet Rio figure can be plugged into any Sprig vehicle and she's ready to head into the thickest and most forbidding parts of the Amazon. Violet Rig is made from Sprigwood, a 100% durable, child-safe, bio-composite material made from reclaimed wood and recycled plastic that is dyed during the manufacturing process, eliminating the need for paint. Sprig Toys are designed, created and built

Rowlinson Rustic Seat
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Rustic Seat. This seat is the perfect setting for relaxing or simply somewhere quiet for a read or enjoying the fresh air. The compact design gives the structure a cosy, welcoming feel and the rustic timber provides plenty of opportunities for climbing plants. Made from sustainably sourced timber this attractive seat is pressure treated for longevity and hardiness and will fit perfectly into any landscaping design. Some self assem

Ready Steady Cook Whistling Kettle
The Ready Steady Cook whistling kettle is a classic favourite. Crafted in stainless steel with a glass lid, its traditional style makes it a handsome addition to any kitchen, and the hoop handle has a soft silicone grip for extra stability. The kettle holds 1.5L of water, is suitable for all hob types (including induction hobs) and carries a 10 year guarantee. Just pop the kettle on the hob, wait for the distinctive whistle and make yourself a cuppa. Lovely!

Tu Leaf Floor Lamp Antique Brass
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This brass lamp has an antique finish for a vintage feel, a slender stem with 3 bulbs encased in frosted glass for a flower-like look. Twisting stems with delicate leaves entwine around the bulbs and the switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are incl

Gallery Ornate Full Length Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It features bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.