Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

BaByliss Pro 230 Purple Elegance Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro 230 Purple Elegance Straightener. The 25% longer tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature cont

Ross HDMI Cable 1.5m
The modern age requires modern connectivity, and HDMI is the way forward for crystal clear high definition images.

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Typhoon Girl's Apron
This fun pink floral apron with pocket is ideal for protecting clothes when cooking, painting or even gardening! The adjustable neck and waist tie have velcro fastenings to fit many sizes. It's 100% cotton and can be machine washed.

Mitre Easy Fold Goal 6 x 3ft
This foldable goal is perfect for a game at the park or in the backyard. The sturdy powder coated frame is extremely durable, and the net attaches easily to the frame with velcro tabs. When it's not in use, it's easy to fold flat and store out of the way. It's sold with a one year guarantee.

LEGO Brick Box
The perfect starter kit for kids learning to build and play or ideal for expanding an existing LEGO kit, the LEGO Brick Box is a great pick and mix selection. It's a big, durable storage box filled with LEGO pieces in all shapes, colours and styles. Young builders will have enough for years of imagination, creativity and fun! The LEGO Brick Box also includes a special Ideas Book with building instructions and inspiration. The set contains 221 pieces. LEGO's watchwords are "Education through play": from LE

Aqua Beads 3D Secret Garden
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Aqua Beads Enchanted 3D Secret Garden set contains over 800 beads, a 3D card scene, bead plopper, 3D layout tray, flat layout tray, base tray, three template sheets, one water spray, bead storage case and instructions. Suitable for ages four and up.

Bosch Electric Quiet Shredder AXT 2000
This hard working machine produces just 84dB of noise as it shreds green matter and branches, racking up 115kg per hour of productivity. The 2000W motor is a workhorse, with the powerful unit's spiral blades making short work of all green waste and branches up to 38mm in diameter. The quality construction takes the unit weight to 23kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Weight Watchers Heavy Duty Precision Electronic Body Analyser Scales
These Heavy Duty Precision Body Analyser Scales from Weight Watchers accurately measure your body weight, BMI, body fat and body water. They feature a 4 person memory, an extra large platform, an extra large display, and they measure in stone, kilos and pounds. Their maximum weight capacity is 27 stone. They've extra large buttons that can be pressed by toes and features an easy-read 2 line display. 3 x AAA batteries included. 15 year warranty.

Smart Trike Plus for Girls
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Leapfrog Learn and Groove Animal Sounds Guitar
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Tu Chopping Boards 2 Pack
Keep your kitchen work tops protected from stains, scratches and gouges with these attractive Tu chopping boards. Made from durable white plastic with cheerful red trim, the set includes a smaller board for smaller tasks, such as chopping herbs, garlic or cheese; and a larger board for chopping veg or slicing bread. These chopping boards are knife friendly, so they won't blunt your favourite kitchen knives, and they can be hung conveniently out of the way by their handle holes for handy storage.

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Plum Glenmore Arch
Beautify your garden with this Plum Glenmore Arch. Made from sustainably sourced timber, this attractive arch has diamond trellised half sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural-looking finish and Japanese-style roof will blend perfectly into any landscaping design. The Plum Glenmore Arch is guaranteed for 10 years against rot. Some assembly is required, and the pack comes with all ground fixings included. This product is not available to customers in N

Sainsbury's Extra Deep Small Bookcase Maple
Sainsbury's has created this bookcase to help out with your storage needs. This model has 3 shelves, 2 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this maple effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in the p

Toshiba Camileo S10 HD Camcorder
One of the slimmest HD camcorders on the market today, the Camileo S10 is a stunning little performer. It captures video in full 1080p HD, and even has a flip-out, 2.5in LCD to view your video on. To keep it as small and thin as it is (just 18mm thick), it has a tiny lens that doesn't zoom. But one benefit of a lens with no moving parts is higher quality images. The lens can go into a macro mode and focus as close as 20cm for dramatic close-ups. And think of the benefit: a full HD camcorder that can slip i

Epson T016 Magenta Ink Cartridge
The Epson T016 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T016 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Different by Design Bath Mat Zinc
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Sony Ericsson Pay As You Go T280 T-Mobile
Sony Ericsson T280 is a great looking and lightweight entry-level pay-as-you-go handset, and while it's affordably priced, it doesn't skimp on features. It has a 1.3 megapixel camera with 4x digital zoom, FM radio, speakerphone, WAP browser, as well as supporting Bluetooth. Plus, you can customise your ringtone with MP3 tones. With 10MB memory, the T280 offers up to nine hours of talk time, 300 hours standby time.

Homedics Shiatsu Portable Cushion
The Homedics Shiatsu Cushion allows you to get a refreshing, invigorating massage at a time and place that suits you. It's light, compact and portable and adds to its massaging with soothing heat to fight stiffness and tension. It folds into a plush cushion for easy transportation, and unfolds easily into a ready to use mains-powered massager, with a state of the art mechanism that feels like the expert hands of a master masseur. 2 year guarantee.

Playmobil Jet Plane
Take your Playmobil family on a well-deserved holiday in the fabulous Playmobil Jet Plane. The set includes passengers and cargo for your plane to transport. The seats can be removed to make more space for cargo, and three opening sections of the plane provide easy access to the inside. The plane has toilet facilities just like a real 747, and comes with four Playmobil figures and lots of accessories. The perfect toy for aspiring pilots and flight staff! For more than 50 years, Playmobil has been a world-l

White Rattan Baskets Set of 3
These rattan baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants.

Sainsbury's Gel Saddle Cover
A comfortable add-on to your regular saddle that spreads out your weight and rounds out edges, reducing chaffing and soreness. A flexible gel provides support where it's needed, and comfort where you want it. A nice low-friction lycra material insures this new comfort doesn't impede your pedalling. Discrete and black and suitable for any regular sized bike.

Gallery Novem Multi Wall Mirror
The Novem is a quirky retro piece consisting of 8 mirrored panels secured to a chrome-effect frame. Designed to be hung in a portrait position, wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Equilibrium Pebble Weights Set of 9 Chrome
Make weighing ingredients an enjoyable experience with this beautiful Sebastian Conran-designed pebble weight set - note that you'll need a set of balance scales to use these. The nine weights are made from chrome plated zinc and feel cool and smooth sitting comfortably in the palm of your hand. They're engraved with their weight in grams and there's a handy imperial to metric conversion included so make calculating conversions easier. Presented in an oval tin, the pebbles are nestled in grey foam to prote

Christy Ardenia Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Sony CMT-BX70DBI DAB Micro System with iPod Dock
A modern take on the small Hi Fi, this unit combines a DAB tuner (also receives AM and FM radio stations) with a CD player and an iPod dock. It produces room-filling sound via its 2 full-range, bass reflex, 25W speakers. If you want music from a different portable music source, a line-in jack is conveniently placed on the front of the player. The system has 30 presets for radio stations and will also read MP3 CD-Rs and CD-RWs. All information is displayed on the LCD panel.

Thermos Blue Snack Pot
The Thermos Blue Snack Pot is fashioned out of blue and grey plastic and is intended to keep things cold for up to 3 hours. Its durable plastic body is virtually unbreakable and contains no glass liner. Includes folding spoon. Hand wash only and it's not recommended for use in the microwave. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to ta

Hot Wheels Junior Laptop
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