There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Wilkinson Sword Stainless Steel Digging ForkArsenal CushionDuracell Ultra AAA Batteries 4 PackVerbatim 8GB MicroSDHC Card Class 4Binatone Trend 3 LCD TelephoneJVC Micro Hi-fi UX-G100BBen 10 Monster In Line ScooterTu Mia Rug RedPhilips Hydro CleanSeagate Freeagent Desk 1.5TB External Hard DriveTu White Wood Square Single Towel RailSony Cyber-shot DSC-W270Philips Replacement Brush Heads 2 packEpson T0441 Black Ink CartridgeTu Stainless Steel Wine CoolerTu Rose Lap Tray SetRattan 4 Drawer Unit HoneyBaByliss Curling WandMastrad Egg CookerWireless G Range ExtenderSamsung Q2 8GB MP3 Player BlackBelkin Glow Mouse Pad with 4-Port USB 2.0 HubTu Leaf 7 Light Ceiling Fitting Antique BrassThermos Orion Soft Touch Travel MugDraper Fold Down WorkbenchBraun Series 590 ShaverVidal Sassoon 2000W Silky Performance DryerCanvas 3 Drawer ChestSankey Slim Water Butt StandCompression Bags Pack of 4
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Sainsbury's Water Bottle with Bracket 700ml Blue/Black
A bike-mountable bracket and 700ml water bottle. The kit comes with screws and washers, so attaching it to your bike is quick and simple. The bottle has a simple non-leak valve system for hydration when you need it on the go.

Tefal Jamie Oliver Professional Series Saucepan 18cm
This 18cm saucepan with glass lid has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. The cool touch stainless steel handles have a rubber grip for comfort and ease of handling. However, the handle should still be treated with caution and we recommend using oven gloves. This pan is dishwasher and oven safe.

Russell Hobbs Marco Pierre White Forged Frying Pan Grey 28cm
Michelin-starred chef Marco Pierre White has teamed up with premier kitchenware brand Russell Hobbs to create this deep fill frying pan. It's got a slender and stylised stainless steel handle, an aluminium body and a durable hard anodised aluminium finish. Aluminium is an excellent heat conductor, the flat base will ensure an even distribution of heat. The comfortable easy grip handle will remain cooler than the body but should still be handled with caution; oven gloves are suggested. The non-stick interio

Morphy Richards 3.5L Stainless Steel Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 3.5L Stainless Steel Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive polished steel cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool

Ludlow Large Sofa Mocha
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order f

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

Mario Kart for Nintendo DS by Nintendo
Play as Mario, Peach, Donkey Kong, Wario and tackle the fiendishly clever circuits while seeing off stiff competition from your opponents by collecting powerups which will help you, but hinder them.

Meccano Kids Play Tractor
The Meccano Kids Play Tractor set is a sure winner. Designed for smaller children, the large, cheerfully coloured plastic sections can be clipped and twisted together to make three different models. The large, round edged plastic parts are perfectly safe for little ones to play with. Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has been a favourite among children of all ages. To this day the tradition of cre

Zoggs Little Ripper Goggles
Little Rippers are designed to fit smaller faces, with all the great features of the Zoggs adult range. UV lenses and a split-yoke latex strap make for a comfortable goggle that won't be displaced by diving and jumping in. The nose bridge and head strap both adjust for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. The bug eye lenses are designed specifically for Zoggs' children's range. Suitable for ages 6-12.

Sainsbury's Towel Sage Green
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Tu Shallow Baking Tray Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. This baking tray will last you through many cooking sessions and is perfect for baking thinner foods such as pizza, crisping flat breads and tortillas, and warming up foccacias or naan breads. It has smooth edges and is dishwasher safe for ease of use.

Ansty Footstool Madras Leather Chocolate
Put your feet up on our Ansty footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. The soft to touch leather on this footstool is corrected and pigmented - see our Furniture Buying Guide for more details. As this pro

Milton 6 Drawer Chest
Part of the Milton bedroom range, this straight legged chest of drawers has six drawers on metal runners. Four long drawers sit below two smaller side-by-side drawers, all with wooden button knob handles in the same solid ash as the body. The flat top would make a great spot for a free standing mirror, jewellery box, picture frames or grooming products. This lovely chest is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom fu

Odyssey Tumble Twist Bath Mat Cream
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. Contemporary cream will compliment all colour schemes.

Easy Karaoke PM-425 Wired Microphone
The Easy Karaoke PM-525 Wired Microphone is a professional dynamic pink microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the PM-525. Pair the Easy Karaoke PM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Le Creuset Rectangular Roasting Tray Volcanic 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in volcanic orange enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Black
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is styled in black and silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Vivo Dinner Plate White
This white fine china dinner plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large dinner plate great for enjoying your favourite dishes or perhaps use it as a charger plate. It's both dishwasher- and microwave safe. Comes with a 1 year guarantee.

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Black
This simple, black compact camera offers great performance on a budget, and a super-slim body to boot. A 10-megapixel sensor takes high resolution images, while the 2.9x zoom lens (35.5mm-106.5mm equivalent) allows you flexibility in your shooting. A stabilisation function lets you take photos even in darker areas without motion blur. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Takes SD cards, and comes with a

Tu Diamond Pintuck Cushion Black
Dress your home with this Tu Black Diamond Pintuck cushion. This classic 43 x 43cm cushion feels great against the skin and is deliciously cool, and the diamond pintuck design gives the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Kenwood Digital Cube Blender and Mill with Glass Goblet.
This smart blender and mill combination has a brushed aluminium cube-shaped base that will fit neatly into corners when not in use. Three speeds and a pulse function give you texture options and make crushing biscuits for desserts as easy as whizzing up soft fruits. Digitally operated, illuminated pre-programmed buttons are touch activated. A removable filter ensures extra smooth pouring, while the plastic jug and stainless steel blades are dishwasher safe. A milling attachment allows you to grind herbs a

Scafell Rock Double Flock Airbed
Get a more comfortable night's sleep with this double-sized airbed from Gelert. Suitable for both indoor and outdoor use, the airbed can help you have a more relaxing camping experience, or is useful to have to hand if guests stay over. Easy to inflate and deflate it is made from PVC flock material and comes in navy. It includes a repair kit.

Duracell Plus AA Batteries Bulk Pack of 24
Suitable for all appliances requiring an AA battery.

Duracell Plus C Batteries Pack of 2
Suitable for all appliances requiring a C battery.

Klip It Multi Colour Storage Containers Set of 3
Klip It storage containers are fantastic for keeping food fresh and ready to eat - whether for taking snacks to school or work or as storage for leftover bits and pieces. The easy access locking clips and rubberised seal are simple to open and close but also keep the lid firmly secured on the container for ultimate freshness and stability. The containers are stackable or can be stored open one inside the other to save storage space. They are freezer, dishwasher and microwave safe for extra convenience.

Belkin Leather Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Sleeve for iPod Nano. This sexy black leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Sleeve for iPod Nano is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Vacu Vin Wine Saver Kit
No one likes throwing away a half-opened bottle of wine. With the Vacu Vin Wine Saver, you can open a bottle and savour it on another occasion. Perfect for wine tastings, cooks who only need a splash or big parties where leftover bottles are abandoned in large quantities. The Vacu-Vin Wine Saver is a vacuum pump which extracts the air from the opened bottle and re-seals it with a re-usable rubber stopper. Simply place the re-usable stopper in the bottle and extract the air from the bottle using the Vacu-V

Sainsbury's Lexmark 32 and 34 Black Ink Cartridge
The Sainsbury's Lexmark 32 and 34 Black Ink Cartridge Ink Cartridge is compatible with any Lexmark printer that takes either a Lexmark 32 or 34 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cart